Juany
@juany
Growth at Prada’s Miu Miu label is far outpacing the wider luxury market: retail sales were up 58 percent in 2023, and accelerated by 82 percent in Q4. The brand’s success is due to a product and styling revamp that speaks to a broad church of consumers, “conversational” pieces and strengthened operations. CEO Benedetta Petruzzo, who joined in 2020, is convinced Miu Miu is just starting its growth spurt.
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