Product

The primary reason most people use social products (and stick around) is their friends are using it. This is why invites and contact upload are core UX to any successful social network.

The secondary reason is there is entertaining or interesting content. This is why algorithmic feeds have won.

Nothing else matters.

Social media has evolved to the second reason. At the very beginning, people were using Facebook and other apps to contact their friends. Now they are focused on entertainment. There's an interesting article worth reading.

Social media has evolved to the second reason. At the very beginning, people were using Facebook and other apps to contact their friends. Now they are focused on entertainment. There's an interesting article worth reading.
https://www.economist.com/leaders/2024/02/01/the-end-of-the-social-network

Product Manager at Bit2Me | product • crypto • technology • economy | juanfornell.com

Castellón de la Plana, Castellón, Spain

That's true. It's also true that retention is much better when users recommend it to their friends, so it's definitely a good goal to focus on.

That's at-scale. Early on, social networks are friend-based. Then they shift to audience-based, i.e. social media.