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jtgi
@jtgi
Fun fact I launched divide.cash after a 2 week build in January. I didn’t know anyone on Farcaster so I shared it in a channel and @ispeaknerd.eth and @swabbie.eth just jumped in and settled a $100+ bill. That fafo early adopter energy on Farcaster is priceless and what kept me around this year.
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jtgi
@jtgi
I built it to for me and 2 friends to get some momentum. Funny thing is even though we ideated divide together on our outings we never used it once. Keeping track of balanced between friends as grown adults just isn’t a real problem. Divide got a 1000 sign ups or so but no sustained usage. That said…
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jtgi
@jtgi
It gave me momentum and confidence and a couple weeks later frames launched. I started messing with frames for fun and to growth hack a bit. I made an “instant sign in” frame that dwr casted across farcaster and twitter. People started following me after that. Investors reached out with interest shortly after.
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jtgi
@jtgi
[I was surprised VCs wanted to talk given no usage with divide and how short the build out was. I realize now it was more of a vibe check and to start an ongoing relationship, like dating sorta. But the fact that it originated from a tweet just by putting my work out there was eye opening.]
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jtgi
@jtgi
Divide’s go to market was too hard and I didn’t even use it myself. What was obvious though was that frames were cool and that more people than just devs will want to make them. So I created a prototype for a no code frame tool called /glass and sold ~20 presales. That was the 1st time I sold software as an indy.
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jtgi
@jtgi
That felt really, really good. I’d tried going Indy a few years prior and 2 things happened: 1. I got bored and isolated. 2. I couldn’t get customers. And within 2 months on farcaster I’d found some customers, made contact with investors and sold presales. I was having fun too.
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