Super Bowl ads are a big deal. How big? BIG, with the cost per 30-second slot reaching $8,000,000 in 2025. But are they a good deal? Today, we look at the ROI using @baselightdb.

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Does that mean advertisers are getting less bang for their buck? In absolutely viewer numbers, that seems clear. But could the ads be becoming more effective? Stay tuned as we dive deeper!

Meanwhile, join Baselight and play around with this data and much more.

Meanwhile, join Baselight and play around with this data and much more. https://baselight.app/u/jsoares/query/super-bowl-advertisement-roi/

As costs have skyrocketed, household rating remained nearly flat. Even adjusted for inflation, an ad dollar in 2000 would reach 1.5x as many viewers. And in 1985? 3.7x 🔥