Last week, we looked at how the inflation-adjusted cost of a 30-second Super Bowl skyrocketed over the years. But what about the ads themselves? They've been changing too. Let's fire up @baselightdb and start a 🧵

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Looking at the last 20 years, sexy ads have clearly grown out of favour, likely as a result of shifting societal views of objectification in advertising. It looks like our collective sense of humour has been on the decline too, with funny ads gradually disappearing.

And then there was Kanye West. Not enough data in the world to explain that one, I'm afraid. For everything else, there's @baselightdb.  Check out the query at

And then there was Kanye West. Not enough data in the world to explain that one, I'm afraid. For everything else, there's @baselightdb.  Check out the query at https://baselight.app/u/jsoares/query/super-bowl-advertisement-content/

What do we get instead? Celebrities. Lots and lots of celebrities. And some animals, I suppose. But I was most surprised by the lack of patriotism. Make adverts great again?