marketing

A vision for a better internet economy.  Amazing insights and wisdom from my colleague @icepop  https://www.coindesk.com/consensus-magazine/2024/05/20/how-web3-marketing-changes-the-game @coindesk

"i am my penguin, and my penguin is me" - icepop

Leading the conversation on the future of money.

SVP, Web3 Brand Strategy @ Publicis Media

Degen, Innovator, Connector & Conjurer of Cool Experiences  

http://oncyber.io/portalhub

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

On the large brand stage I love what MasterCard is doing with Artist Accelerator to connect with audiences and their music passions vs only purchase. I think the Nike Swoosh team is doing an amazing job of bridging Web2 and 3 Sneaker communities. The last gamified drop was really well done. I have more but, casts...

Thanks for sharing!
It will be interesting to see how brands will leverage the power of blockchain technology to build direct relationships with their customers.
What’s your favorite brand example doing this now?