It is narrow-minded to reduce the definition of “value” for everything to be based on their market value. 

There is more to life than markets, and those things are what make life worth living in my opinion.

We can assign value to things and/or enjoy them without also giving in to the urge to rip the soul out of it and “marketize” it.

It's one of the reasons why I find "monetize your online social friendships" to be a bit of a perverse reward system.

Can we at least have friendships not be profit-driven?

* higher rank in Tae Kwon Do than Vladimir Putin
* hobbies include finding new lows of dad jokes
* opinions are my own and I will DMCA anyone who copies them

Yeah I agree with you on that. Market economy vs market society.