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https://warpcast.com/~/channel/higher
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@jpegpowell.eth
A couple months ago I was thinking about what would enable higher to proliferate beyond our crypto bubble I fell on tooling and distribution as the two core pillars but after revisiting this, tooling is commoditized with AI and so imo distribution should be the key focus for the community
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@jpegpowell.eth
Initiatives like @highermarket help bridge the physical and digital to expose higher to a wider audience how can we accelerate distribution of new and existing projects to reach wider audiences that resonate with the higher ethos?
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@juli
We gotta differentiate growing within crypto with crypto native offerings & outside with normal/cool offerings. For the First one, just gotta reach out to more Communities, people and sell them on the higher network, participation (prob also need to improve offering (community, products, tools, Entertainment, etc)). For the second one, we gotta use more traditional channels, do online Marketing for your merch, open a store, a pop-up, run a marketing campaign.. (Obv best if you can sell for more than you pay for Marketing.) Once you convert an online user to buy higher stuff, it might be a good idea to better onboard them, for example by creating & adding good Flyers/Info/other offers to delivery boxes. First of all, we/each builder need(s) to reach more people. Second, we/each builder need(s) to convert them to buy one thing. Third, we altogether can try to onboard them to participate, consume more &or contribute.
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@jpegpowell.eth
Agree with having both offerings. Folks like @catra.eth building and expanding on hb mint hit the crypto native side but the real challenge is expanding to non crypto native. Personally, I see higher as a unique and refreshing change from most crypto communities… 90%+ of discussion does not revolve around price Maybe selling the people and stories behind the art and products will shine a stronger light to what higher is and can be to new members In an ironic sense, higher is priceless. Real value doesn’t come from the token but the network of individuals taking bets on themselves and contributing
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@catra.eth
It’s insanely hard to get non-crypto folks to buy a jpeg. /higher-athletics might be our trojan horse.
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@juli
I do largely agree and love to see higher members taking it into their own hands, using higher in different ways. But I do also think Tokens in crypto should never be ignored, be a Sideboard & believe it can be a strong connector, coordinator, incentive machine to contribute and Build/create valuable things - no matter if fun projects, startups or content. Prob it‘s good if some people don‘t care about the Token at all while others focus on it. Not everything should be financialized (otherwise fun might disappear) but a good Financial Capital base can enable Network participants to commit & contribute more. Ps: It‘s nice that it‘s not just one protocol treasury or VC-funded with the goal of maxxing returns, hence participants can each fund and support all kinds of projects, creators & startups.
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