Founders

Don’t use the term “normie” when describing a non-crypto-native audience if you’re aiming for mass adoption.

It’s a diminutive and critical term. It’s harder to empathize with a group that you “other”.

It has political connotations, which should be avoided in product development.

Just don’t.

Startup artist seeking inspiration.  Champion of /bcard

What’s a better alternative in your view? I don’t think I’ve ever seen it being used in a negative way myself, rather it just reminds that most things people need to do to access crypto today are competely unreasonable for a normal person without a massive learning curve and to me the joke’s on crypto folks

CEO at @phaverapp, the gateway to Web3 social and largest app on Lens Protocol, now also on Farcaster

I think crypto-curious are a small early-mover segment among the ”normies” or ”mainstream users”. Building for crypto-curious folks is a stepping stone still permitting non-ideal but doable UX, while real mainstream needs DeFi as easy as banking and DeSoc/SocialFi as easy as Twitter to move.

Agree most people don’t mean to use it negatively, but there is a subtle negativity to it that prevents empathy.

I use “crypto-curious” which segments a bit deeper than “normie”.  It’s someone who is aware and interested in crypto, but hasn’t taken action for whatever reason.