Content
@
0 reply
0 recast
0 reaction
JC
@jonathancolton
Harnessing the Power of Innovators: Your Key to GTM Success When launching a new product, service, or idea to market, it’s easy to think big and dream of widespread adoption. But every successful go-to-market (GTM) strategy starts small—with the innovators. These early adopters, who make up just 2.5% of the population, are pivotal in shaping your offering and setting the foundation for growth.
1 reply
1 recast
2 reactions
Lior
@lior
Nice write up @jonathancoltonn. In a world of constant distraction , and where ppl / users attention is the scarciest asset - innovation in how you do GTM is key. This is core to the whole idea of what @covariance is building
1 reply
0 recast
3 reactions
