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Dan Romero
@dwr.eth
Consumer social products and marketing 1. Marketing creates 1) awareness and, hopefully, 2) demand to sign up 2. For nearly all consumer apps, ~50% of new sign ups never come back to the app after the first day! This declines over the next 30 days to get to a measure of day 30 (d30) retention. 3. Ideally, this decline curve “flattens” (i.e. asymptotic) or even “smiles”. This means you have a retentive product and you can measure $X spent turns into Y downloads and into Z sign ups and into A retained users. 4. However, if your product does not have a retentive curve, then all spending will do is make metrics go up for a bit and then air will slowly come out of the balloon. 5. Retentive social products work because their core value proposition and product / functionality / features creates long-term retention. Exceptional products do that and have a viral growth component (k-factor). 6. So before spending time and money marketing, be sure you have a product that benefits from the marketing.
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JC
@jonathancolton
I appreciate your honesty + your openness. I have been on FC/WC almost exclusively since February 2024, so I have already bought in. In its current state, FC/WC still feels like it's a "Innovator" app, not quite ready for "Early Adopters". Despite that there are millions of "Crypto-Native Innovators" out there. https://paragraph.xyz/@jonathancolton.eth/farcaster-where-crypto-native-innovators-shape-the-future?referrer=0xe19753f803790D5A524D1fD710D8a6D821a8Bb55
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