Question for everyone, and sorry this may seem trite at this point.

Why do you think friend tech is popping off while almost all other consumer crypto apps are pretty flat?

Looking for honest opinions, even if people have already said it, or even if it’s contrarian.

do you think this is something more apps should be leaning into?

I don't think so. It's too easy to attract mercenaries and airdrop farmers who aren't real users. It's also expensive, so you need a clear link between the incentivized behavior and network effects that you want to grow.

You also need a solid token design and real decentralization plan to even consider an airdrop.