Aave’s lending protocol innovations—like Efficiency Mode (eMode) and institutional offerings like Aave Arc—have driven TVL upward, reinforcing its investment value through greater asset utilization and institutional adoption. However, user stickiness remains a concern; the focus on advanced features may alienate less experienced users, leading to higher churn rates. While TVL growth underscores Aave’s strength, its investment value could plateau unless stickiness improves through broader accessibility and user-friendly enhancements.