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jihad ↑
@jihad
If you were given $100M to create a Super Bowl ad with the sole goal of increasing the amount of users collecting onchain media (Zora DAUs?) by 1000x, what would the ad consist of? Note: you’re optimizing for retention, not a one-time spike.
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jihad ↑
@jihad
My answer: - Pay diverse set of artists to bring work onchain. - Commercial centered around artists collecting each other's work, and the enjoyment artist's get when fans collect their work. - Jump to fan-artist interactions (maybe a party). - Fan showing their collection to another fan. - Zora slogan
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