The not-so-secret secret is that Native's "Pillar Essays" are just a wedge for you to start taking narrative R&D seriously.

You're not just shipping a product – you're shipping an ecosystem of ideas, identity, and solutions. Native is the narrative architect that can support that work.

That requires daily research, curation, annotation, and architecture of ideas. 

Some of that becomes content, but most of it is meant to clarify you and your team's thinking about how to shape the environment around your company.

shaping the ideas that shape us /native /believein 🇵🇸

Now I have seen the light, and being at the driving seat of the company narrative architecture is important 

I shared an idea with a friend and his feedback opened my eye to how our product could serve another demography (never designed for), if we leave narrative to the user