Yesterday I published "Native to Our Built Environment," and soon after I read Michael Dempsey's essay on "Schelling Point Companies." 

If you haven't read Michael's piece, you need to right now. 

There's some overlap in ideas, so I wrote up some notes.

Key point: narrative energy must be converted into a network, not just a product. 

A product can help catalyze the network/scene, but the scene is the only thing that will keep the narrative alive, boost market energy, and sustain work toward the narrative vision.