In a bear market, airdrop strategies focus on retaining users and building loyalty. Projects distribute tokens to existing holders or active community members to maintain engagement amid declining prices. The goal is to incentivize holding and prevent sell-offs, often targeting niche, dedicated audiences. In contrast, during a bull market, airdrops aim to attract new users and boost hype. Tokens are widely distributed, often to a broader audience, including newcomers, to capitalize on market optimism and drive adoption. The emphasis shifts to marketing and visibility, leveraging the bullish sentiment to maximize reach and token value. In bear markets, airdrops are conservative and community-driven; in bull markets, they’re aggressive and expansion-focused. Timing, target audience, and token allocation differ significantly to align with market conditions and project goals.