Founders

There's something magical with a publicly released launch date.  There's an utmost focusing energy where you calculate what's highest priority to ship.  The quiet determination of your team working as hard as possible to get things ready.

The natural ambition to squeeze in that last bit of goodness because the anticipated payoff is immediate as soon as the launch happens.  It sounds funny but our best features have usually come after we've announced the date.

The secret to a well functioning startup is having a frequent launching cadence.  As long as you're shipping genuinely new and innovating things, it's very hard to oversaturate frequency of launch.

People love being early to fresh things and you're delighting them by offering a chance to do just that.