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Jayme Hoffman
@jayme
Here are my notes from week 6 of @a16zcrypto CSX 📝🧵 1/ This week was all about marketing, brand, and fundraising. https://paragraph.xyz/@jayme/csx-week-6-notes
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Jayme Hoffman
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2/ What is a brand? "A collection of beliefs people have about your company." @steven
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3/ Minimum Viable Brand - Why do you exist? - Tell the story in a compelling way - Differentiate from competitors: "The way you tell your story is what sets you apart"
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Jayme Hoffman
@jayme
4/ Zora's brand story h/t @jacob 1. Define the problem: "We see this problem, we see new things because nfts, we are going to be part of that movement!" 2. Explain how you solve it: "Creating free and valuable internet" 3. Prove it in the product
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5/ Party's visual identity - Connected to the brand story - Designed for flexibility - Opinionated and differentiated
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Jayme Hoffman
@jayme
6/ @asimpson on Fundraising "Many VCs are afraid to tell you what they think, not Arianna." @jasonr
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@jayme
7/ Fundraising is answering questions about a business Key questions to answer pre-deck: - Why is this a big market? - Why is your team best positioned to win? A question to see what you see for your future: - Assuming everything goes well, what will you be doing in 5 years?
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Jayme Hoffman
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8/ Core tenants of fundraising - Tell a story - Have a team slide: a lot of it is do we think this is the right team to build this thing - Never lie - DYR
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Jayme Hoffman
@jayme
9/ On negotiating - The best investors will not play games - When negotiating, the best strategy is to be authentic - You're trying to eliminate the reasons why people would say no - The name of the game is momentum: You will be better off if you get more term sheets
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Jayme Hoffman
@jayme
10/ From pitching to portfolio company - Never surprise your investors - Engage early and often - Use their network for - It's a marathon
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Jayme Hoffman
@jayme
11/ Memorable Fundraise Anton at Talos - Perfect FMF - Charismatic - MIT smart - Technical but can sell - Plow through any wall to make it happen
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ChrisCoCreated
@chriscocreated
these are so good, ty Jayme 100 $degen
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Errol
@errol.eth
Awesome. Wish it could be pinned!
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