Owning your niche is paramount here, and I have a story as proof.

For awhile, my content was all over the place. 

NFTs, memecoins, farming, educational, tech talk, etc, etc. Just everything.

The problem is I wasn't really an authority in any of those things. Kind of just senseless posting as someone who wasn't "in the trenches" of any of those subcategories.

So when I posted something that the NFT crowd would have liked they didn't really give a shit. 

11k impressions, 75 likes. Meh.

Wale was following me though, and posted a similar thing the next day, inspired by it. Runner.

75k impressions, 163 comments, 510 likes.

He even admitted to be inspired by it.

The thing is, he earned that engagement.

He earned it because he had curated an NFT-focused follower base through consistency and as someone who generated NFT content. It was brand-aligned and people instantly gave his post credibility because of the work he had put in to that point.

Since then, I've focused on what I enjoy (technical content) and am confident he and I could go head-to-head on scaling/architecture/EIPs/etc and my post would get significantly more engagement because that's my crowd.

When you're small (<15k); seek to be an authority.
When you're larger (20k+); you can give broad opinions and it'll usually at least generate a conversation.