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Points are the new meta in crypto. I looked at the most used mechanisms in points programs and suggested emerging best practices here: https://mirror.xyz/veryearly.eth/n7i4f62CnvlPW7icpWkBwwAAlRjK213xgXuYNGGcM_I Points: A Mechanism Design Guide Key insights and highlights below
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There are 3 key benefits of launching points programs before tokens: 1) Bootstrapping adoption 2) Flexibility & experimentation 3) Speed I break down each of these advantages over token-based incentives in the article.
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I compared points programs of major projects from the OG Blur to restaking projects (e.g. Eigenlayer & EtherFi), wallets (Rainbow & Rabby) L2s (Blast & Manta), and Solana Defi (e.g. MarginFi & Tensor).
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The mechanisms used can be categorized into 3 major buckets: 𝗨𝘀𝗮𝗴𝗲, 𝗧𝗶𝗺𝗶𝗻𝗴, 𝗩𝗶𝗿𝗮𝗹𝗶𝘁𝘆 We then identified the 3 most relevant mechanisms within each category (see the table below). There are a few innovations in there, for example, VAMPIRE POINTS.
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After describing each of the mechanisms and illustrating with examples, trade-offs, etc. I arrive at the best practices for designing point programs: Creating incentives around core usage patterns, encouraging organic growth, and clarity in communication is crucial.
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