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Recently read, Alchemy' by Rory Sutherland. It reveals the power of the illogical. Why do countdown timers ease train delays? How does stripy toothpaste win? He shows how embracing seemingly nonsensical ideas can unlock innovation in business & life. It'll make you rethink how the world works! Anyone else read it?
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James McComish
Great book! useful for marketing + a lot of fun to read. Probably worth going back over
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