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Today, we released a major upgrade of the @zora protocol. We are bringing secondary markets onchain with @uniswap to unlock more value for creators and collectors after a mint. When the mint ends, the market begins. It's like magic.
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Our goal is to build the most rewarding place to create and collect on the internet. This means pairing the most efficient minting models with the most simple user experience possible. This requires constant iteration and evolution at the protocol level.
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By pairing Zora's and Uniswap, we are able to introduce a new era of creator royalties called Secondary Rewards. Every time a collector buys and sells on Uniswap, the creator will earn a percentage of that sale via the LP fees. These are onchain and can't be removed.
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This upgrade addresses one of the largest collector painpoints: missing a mint. Instead of seeing an ended mint and not being able to do anything about it. Collectors can easily buy off the secondary market at the best available price.
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There are two updates to the core minting protocol: + A new mint fee of ✧111 (0.000111 ETH) + 3 day default duration 3 days is short enough to capture the essence of the moment, but long enough for everyone around the world to see it.
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A small percentage of the mint fee is used to bootstrap the Uniswap market at the end of the mint. Making it instantly liquid. We hope that a more efficient market means that important and viral mints can realize that value more effectively: benefitting creators and collectors.
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We engineered an extension of the ERC1155 standard. Like WETH where ETH is wrapped and unwrapped into an ERC20 form. An ERC1155 can be easily wrapped and unwrapped into ERC20 form directly on the contract. This combines the provenance of Zora with the liquidity of Uniswap.
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The user experience feels like magic. On web, you can simply buy and sell at the current available price. On mobile, you can double tap a post to easily buy and sell after a mint has ended.
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We are putting the full power of crypto into the hands of creators and collectors. We've unlocked: + New creator royalties + A powerful post-mint collector experience + Price discovery when a mint ends + Open and onchain markets A new imagination era.
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