The answer to "What is It?" has room for improvement. 

a section of the Dialectic podcast feat. @jacob came to mind for me:

"What's the meme that goes with this? What's the one sentence that, when people are talking about this in a meeting, in a room, or to another colleague, is just going to communicate the whole thing in a second?"

website is implied already, so what else can we say to keep the reader intrigued to continue reading the rest of the document?

Great transcript summary of the “meme and memo” concept that I learned from @balajis.eth.

Author of The Network State.
Work with me: jobs.ns.com

Sometimes the meme was not only a pith phrase but literally a meme image crafted to the scenario at hand. The funnier the better. Makes it potent.