I want to be a bit more specific. 

Crypto has multiple breakout applications: SoV, world computer, stablecoins, DeFi, prediction markets, etc. 

But we have yet to find a consumer mobile application that has found internet scale adoption. I’m not 100% convinced we even get the next “Facebook” (app), maybe we get an internet scale consumer protocol though. 

Zora seems the most interesting to me. It’s an economic engine for creating, distributing, collecting, and trading internet artifacts. Something millions of people already do without actual economic value (video games). 

Zora the application may not be WhatsApp scale, because competing clients should help it scale… but Zora the protocol can. 

cc @jacob

At its core these are network businesses, eBay, Facebook, even small messaging apps. The most important criteria for a user is existence of counterparty user (buyer - seller, profile - friend profile etc.)