https://x.com/Carlos_Adame/status/1880697299430711704

This is an all time find by @jackson. Brought UMG musical.ly before the Series A

A classic example of naïveté being an advantage! Fun to reminisce. I wrote some more and linked to Carlos’s full retrospective here

I was at UMG at the time. Josh called, tells me about https://t.co/aj4LWsVwhZ and asks me "If we invest, are you guys going to f* us?". I told him "no, do it".

At that time there was a 50% chance that something would happen internally on our side that would cause it to die. So…

Music is fundamentally contextual, unlike other creative mediums—it can be enjoyed by itself, but usually it is about how, where, when, and with who we enjoy music that it forms its meaning for us.

This was the core insight of https://t.co/XO6t0seoKI, and eventually TikTok. This…

Jackson Dahl

A classic example of naïveté being an advantage! Fun to reminisce. I wrote some more and linked to Carlos’s full retrospective here

https://x.com/jacksondahl/status/1880693173413924997