Tether playbook for physical assets beyond USD is underrated. 

Custody the asset, tokenize it, build trusted brand for exposure to it, profit.

Take sports cards.  Buy 100 canonical Victor Wembanyama rookie cards and custody them. Mint 1M WEMBY tokens as ERC20. 10,000 WEMBY

Nick Tomaino

who is building this?

https://x.com/ntmoney/status/1914677346961170903?s=46&t=CJb1D8GzV2qvXPeMRuc_Wg

Didn’t FTX build this with tokenized stocks? I thought that was pretty cool. Surprised no one’s really done it since. I guess there are a lot of legal issues, and you’d need a trusted custodian for the assets.