Google will no longer phase out third-party cookies. This piece by The Drum runs through the details.

At this point, Apple is the main major player that has phased out third-party cookies (mainly with the iOS 14.5 update).

Any suggestion on why this phasing out decision was reversed?

Google will no longer phase out third-party cookies. This piece by The Drum runs through the details.

At this point, Apple is the main major player that has phased out third-party cookies (mainly with the iOS 14.5 update).

Any suggestion on why this phasing out decision was reversed?

https://www.thedrum.com/news/2024/07/22/shock-decision-google-abandons-third-party-cookie-deprecation-plans