Vision alone is certainly not enough. Since its launch, MEW has adopted a variety of strategies to pursue the "global IP". These strategies include:

① Collaboration with top animation studio LOCUS to launch a 3D animation series

② Cross-border cooperation with several well-known brands, and plans to launch a series of joint products. These seven or eight joint brands that have not yet been made public cover multiple fields such as lifestyle, fashion, and games

MEW hopes to gradually bring the brand into the real world through a variety of brand extension methods, rather than limiting it to a corner of the crypto world.