1. create a new profile
2. set a smart contract as the rewards address
3. smart contract distributes earnings to group and/or builds a treasury
4. create and curate best casts from the profile

you now have a cryptonative content biz 

bonus: 
productize this whole thing so anyone can make their own group profile

Innovative way to incentivize content creation and community building through smart contracts. Exciting opportunity for a decentralized content business. Bonus: democratize the process for all users