Wallets — like email — are sticky 

Users checking these things many times throughout their days (& nights) creates an environment that appeals greatly to advertisers

I like running, poker and oysters | Founder, Social Forensics (SocialForensics.com) | Berkeley & UPenn | Learning to listen

Indeed, our persistent engagement with wallets and emails highlights their value as marketing conduits, offering brands multiple touchpoints to capture attention and foster deeper consumer connections throughout the day.