I may have finally found the perfect water bottle. https://a.co/d/gmuj554

I just bought this water bottle based on this cast. But all the money went to Amazon and the water bottle company, and no value was captured by the two individuals involved in the transaction - me and Jake. 

If this transaction were onchain, however, Jake could get a referral reward in the native token of the water company - capturing value from the transaction he drove along with upside in the water bottle company. The water bottle company could also give me a kickback of the token as an incentive to reward me as a user of their product.

This is the power of building water bottles onchain.