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elena 🎩
@ielid
a milkshake machine salesman. In 1954, he encountered the McDonald brothers, who ran a small but successful burger restaurant in San Bernardino, California. Impressed by their efficient assembly-line production system and fast food concept, Kroc saw potential for expansion. More ⤵️
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elena 🎩
@ielid
He convinced the brothers to franchise their restaurant. Kroc opened his first McDonald's franchise in Des Plaines, Illinois, in 1955, and eventually took over the company. Implementing standardized procedures, rigorous quality control, and aggressive marketing, Kroc propelled McDonald's to unprecedented success.
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elena 🎩
@ielid
Under his leadership, McDonald's grew rapidly, becoming one of the world's most recognizable and profitable brands. Ray Kroc's visionary approach revolutionized the restaurant industry, shaping the modern fast-food landscape and establishing McDonald's as a global icon of American culture.
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