DoorDash was once a startup -- here's how they built it:

1/ We took 45 minutes to build it so it wasn't as fully built as some of the other services…we built PaloAltoDelivery.com which is a static HTML page that had eight PDF menus…

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2/ There's a Google Voice number that you could call to place an order once you call this Google Voice number it would ring the cell phones of the four founders…

3/…whoever would pick up first would basically take down the order, place the order on your behalf, go and pick up the order and deliver it to you…the only way that we could collect payment was…Square (or Block, as it's called now)

That's literally how they did the 1st order.

5/ If you think about the job to be done, it was to bring something to the customer in the time quoted and in the condition they would expect. The goal wasn't to do anything else. Customers weren't going to open the app and obsess over its UI or play with it or find a date.

6/ It was a utility product. So even though it was a very embarrassing V1, they actually thought the lesson they took from it was that what customers cared about - since they did all the deliveries themselves - wasn't necessarily what the app looked like.

6/ It was a utility product. So even though it was a very embarrassing V1, they actually thought the lesson they took from it was that what customers cared about - since they did all the deliveries themselves - wasn't necessarily what the app looked like.

https://www.youtube.com/watch?v=KAfjq267r68

4/ I know it sounds really embarrassing, and trust me, it was very embarrassing. The number one thing was being terrified of whether anyone would care, and that's what they were really testing.