alok

Crazy to me how big of an emphasis is placed on BD in crypto. BD is usually a bullshit job at a startup (rarely do partnerships really matter). Not that different in crypto IMO.

How do you think about the importance of GTM, and where do you draw the line between that and BD?

Also, are you saying startups shouldn’t hire a BD focused team? Or are you also saying founders shouldn’t do BD (I assume not this)

10 years in crypto. co-founder of @syndicate

gtm is figuring out who your high expectation users/customers are + coming up with a plan to systematically find them

BD is mostly partnerships -- but in crypto is this mushy, vibey sales+marketing+partnerships+community hybrid that in practice doesn't really accomplish anything

Interesting 

Isn’t GTM execution sales, marketing, partnerships, community building, etc?

Genuinely curious and trying to see what new things/approaches I can learn here

gtm is a plan that could require any number of those activities you mention. BD only helps with 1 (maybe 2) of the above, yet is a universal job spec in crypto.