Degen

Airdrops will trend toward advertisements at the limit.

Large airdrops are the result of poor targeting tools. Inefficient spend for the project (but very good if you're in the lucky few that got a big one).

Reality is projects are trying to bootstrap usage and rentention. You want to maximize $ for usage. And retroactive doesn't really solve retention.

Finally, if you increase the number of tokens by 1000x, there's less money to chase each airdrop. So market caps detached from fundamentals (and other low float high FDV gimmicks) will be far less common.

Will take a while for this to shift, but expect the median airdrop to get smaller over time (with more people getting them).

@rchen8 did a talk at DuneCon @dune.eth, breaking down user acquisition costs in web2 vs web3. If you treat airdrops like ads, web3 is massively overspending per user right now. But that’s where we are—users expect big airdrops, and if they don’t get one, they just jump to the next thing with a temporary pump.

Same with yield—people still chase 200%+ APY, and if your vault’s only doing 50%, it gets ignored, even if you’re $DEGEN, $APE, or whatever. Over time, that'll shift.

Founder at Varrock. Previously General Partner at 1confirmation
https://showerthoughts.substack.com/

@rchen8 did a talk at DuneCon @dune.eth, breaking down user acquisition costs in web2 vs web3. If you treat airdrops like ads, web3 is massively overspending per user right now. But that’s where we are—users expect big airdrops, and if they don’t get one, they just jump to the next thing with a temporary pump.

Same with yield—people still chase 200%+ APY, and if your vault’s only doing 50%, it gets ignored, even if you’re $DEGEN, $APE, or whatever. Over time, that'll shift.

https://youtu.be/JGoqU84fiJY?si=tSHhKivFUS0YFLYo

as the space matures, sustainable value will win. 8 $Degen