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Cameron Armstrong
@cameron
There are 2 internets. One is the place where you find funny, interesting, and useful content from the most creative people in the world The other is where you interact with your friends and networks Today, we shove both into the same apps and call it social media, but imo it’s clear that’s gonna change soon
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Estelle
@hugglemonster
Why do you think it’s gonna change soon? Is it going to bring rise to a new era of social media or… I’m just trying to really understand here cam
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Cameron Armstrong
@cameron
Our existing apps can't do both. Arguably, no apps can do both well at the same time. Take Instagram. It's really multiple apps smushed together: - Normal Posts - Reels - DMs - Stories <- this is growing rn Posts + Reels started for friends, but the quality required to be "good" at either is way higher now than when they launched so most people are default "bad" at instagram compared to global talent market of posts + reels. Stories OTOH are much more ephemeral so by nature they can't be as competitive bc it's not worth the cost to produce. Snapchat's evolution indicates that might change over time, but for now they're basically the most useful "friend" feedback loop on Insta. Our mental contexts for Friends vs Creators are different AND your friends' content will never be as polished as a Creators... So either you live in a world where you never see your friends' stuff bc it's not as interesting as Creator stuff or you change the context in which you interact with your friends (aka different apps)
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