It’s a blend of nostalgia, fandom, and tech presented in a friendly way, and I think that really sets VeVe apart.

CN: Given the favorable outcomes of VeVe’s previous phygital partnerships, can you please share which ones were the most successful and the rationale behind them?

BR: A standout example is our partnership with Stanley Gibbons on the Penny Black, the world’s first postage stamp. The drop achieved a 100% sellout, with 2,191 unique users and 8,613 editions sold.

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