HIGHER

I used to work at Peloton. There, I saw firsthand how a brand can transcend a product - how an idea can become a movement. People would fly across the world just to ride in a room filled with energy, sweat, and purpose.

That experience left a mark on me. It showed me what happens when you tap into something deeper than just utility - when you create a brand that people don’t just use but believe in.

Higher is that idea, that mindset. Pushing further, striving for more, and elevating everything you do. It’s what Peloton, Nike, and the greatest brands in the world stand for -relentless pursuit.

That’s why @nickysap and I brought $HIGHER to Solana - to reach a bigger audience, to give the brand more visibility, and to bring this ethos to an even broader retail community. 

Higher  ↑