Base

Last year, @jessepollak told me this idea of taking builders viral.

Rationale was simple:
> Base wins if builders and founders building on base win
> Founders on base will win if they get users and build sustainable businesses
> Users will come if they get to feel the onchain economy being 10x better than current solutions

Approach, get outside of current echo chambers and start educating and onboarding.

What's the fastest way to educate and oboard? To go viral.

How to go viral? 
> Create short form video content
> Show why onchain matters
> Build distribution loops
> Fund and accelerate growth of founders focused on solving for onchain distribution

Jesse, himself, started going on the streets onboarding day to day folks in fun ways. 

Kept doing it despite the flak he got from 'elite' CT crowds. 

And now, a whole wave of creators are out there onboarding people with short form video content.

This is the year we take builders viral. And it will take a village to do that.