Abhishek Mule

@heyabhishek

115 Following

10 Followers

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Handling the crisis comma is the real test of marketers How they nail it can make or break years of trust, loyalty, and the reputation of a brand. If you’re good at it, you’re in the top 1% of marketers.

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I’ve started to feel that every brand should build its own newsletter. It’s a great space to test demand, gather feedback, and understand what users truly want. Otherwise, devs are just solving fabricated problems that most users don’t even have.

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A surface level understanding of how blockchain/AI agents work will help you do just fine as a marketer But learning how it works under the hood will allow you to: -Contribute to product ideation -Explain complex ideas clearly -Understand your target audience’s pain points better

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Gm folks! Let's connect.

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Most protocols get this wrong. Since inception, they start marketing who they are, their solutions, and why they’re better. Market the problem well before you market the solution. Particle Network did this well.

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Not your job, crypto, or stocks. Real security is having actual cash that can cover 6–12 months of living expenses. Additionally, a leverage that lets you take small, riskier bets in your career. I realized this recently. BUIDL it.

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To understand Arbitrum, you first need to understand rollups. To truly grasp Chainlink, you have to deep dive into oracles. Steve Jobs' quote, “You cannot connect the dots looking forward; you can only connect them looking backward,” couldn’t be more relevant here.

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Those who study psychology/body language/human nature can become really good recruiters No candidate says things to recruiters that will down-sell them If you can spot the white lies, you can save yourself a ton of effort Just you, the right talent, and countless possibilities

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Listening to podcasts is such a low ROI thing. The thumbnail promises you’ll learn a lot, but you end up learning just enough to not know how to put it into practice. Read books.

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Someone last time told me that I make really good mocktails. If btc falls below $40K, you'll see at the bar. 🥂

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How to move the needle when you have zero marketing budget? You need two things: > Time > A product that people genuinely want to use The former helps your content compound over time, while the latter allows you to tap into the existing audience of other protocols through integration marketing. Integration marketing works when your product is truly good cuz other protocols will want to be around you. Hyperliquid is a great example.

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In the bear market, you build mindshare. In the bull market, mindshare helps you gain market share. Protocols that go 100% on the former usually never struggle with the latter.

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Web 1 : Read only Web 2 : Read & write Web3 : Read write, and own

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