The connection between the artisan and their customers is an essential aspect of the candle-making experience. Many makers engage directly with their audience through workshops, pop-up shops, or online platforms, sharing their passion for candle making. This interaction allows customers to learn about the craft, understand the ingredients, and appreciate the time and effort that goes into each candle. Some artisans even offer custom scent blending experiences, where customers can create their unique fragrances, fostering a deeper connection to the product.