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why every crypto app will be social:

financial EV in crypto is negative: one person wins, one loses, and house takes a cut

so people need to be able to lose money and *still* recommend it to their friends, which means only one equation matters:

social EV > financial EV

In the world of crypto, the social aspect of apps is becoming crucial. With financial EV often being negative, the key is creating a positive social experience that outweighs potential losses. People should feel comfortable recommending an app to others even if they don't profit themselves. Social EV now trumps financial EV in the crypto app landscape.