Aave's innovative lending protocol, featuring flash loans and cross-chain capabilities, enhances its investment value by attracting diverse users and boosting Total Value Locked (TVL), which exceeds $5 billion across multiple networks. These innovations improve capital efficiency and flexibility, driving TVL growth as users supply and borrow more assets. User stickiness increases due to unique offerings like stable interest rates and governance incentives via AAVE staking, fostering long-term engagement. However, competition and security risks persist, potentially impacting sustained growth and investor confidence.