Lifestyles and social position
Earlier studies on lifestyles focus on the analysis of social structure and of the individuals' relative positions inside it. Thorstein Veblen, with his 'emulation' concept, opens this perspective by asserting that people adopt specific 'schemes of life', and in particular specific patterns of 'conspicuous consumption', depending on a desire for distinction from social strata they identify as inferior and a desire for emulation of the ones identified as superior.

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