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The power of a clear brief: why it can make or break your marketing strategy
In marketing in general and in crypto marketing in particular a well structured brief is essential. Whether you are briefing your internal team, an agency, a freelancer or just mapping out a strategy for yourself a strong brief is the foundation for everything that follows.
So how to craft the perfect brief?
🔹 Define the goal: More users, engagement, or token adoption? Be clear on objectives.
🔹 Know your audience: DeFi degens, builders, or newcomers? Precision matters.
🔹 Craft your narrative: What’s the story? What should your audience feel or do?
🔹 Pick the right platforms: X, Telegram, Discord, YouTube? Each requires a unique approach.
🔹 Set KPIs & benchmarks: Track success through engagement, conversions, or wallet connections.
🔹 Outline timelines: Set realistic deadlines and specify what’s needed.
🔹 Balance structure & creativity: Define must-haves while allowing creative freedom. 0 reply
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