Web3Marketing

Smokey The Bera, Berachain’s founder, shared his take on crypto marketing: tl;dr index on novelty.

Here’s how Berachain approaches growth by leveraging novelty, community, and a distinct brand 👇

🔹 Meme culture: Berachain started as a joke NFT project (Bong Bears) and evolved into a DeFi OG community.
🔹 Community-first approach: it built Proof of Liquidity (PoL) that directly aligns with its community.
🔹 Branding as a differentiator: PoL isn’t just a technical feature it’s the core brand’s narrative.
🔹 Distinct identity: a mix of humor, inside jokes, and the bear mascot make Berachain instantly recognisable.

📌 Key takeaways:
✅ Novelty drives attention.
✅ Authentic engagement beats artificial hype.
✅ A strong brand is as important as strong tech.
✅ The best marketing is built into the product itself.