Web3Marketing

What do The Odyssey, Finding Nemo, and Uniswap have in common?
▶️ They all follow the Hero’s Journey, one of the most powerful storytelling frameworks ever.

Facts don’t create movements, stories do. And in crypto marketing, the Hero’s Journey helps turn users into engaged advocates.

Here’s how it plays out:

1️⃣ The ordinary world: users deal with inefficiencies or problems they may not even recognise yet.
2️⃣  The call to adventure: a new solution appears this is where your project steps in.
3️⃣  Crossing the threshold: users take their first step through  onboarding and education.
4️⃣  The challenges & growth: very journey has obstacles. Usability, security, or complexity—support and success stories keep users engaged.
5️⃣ The transformation: users experience real impact. Their workflow, security, or financial freedom improves.
6️⃣ The return & advocacy: the journey comes full circle. Happy users don’t just stay they become evangelists.

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

they/them | small web enthusiast | obnoxiously French | employer is @hyle-org but my opinions are only mine