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Haier (she) 🎩
@haier
Ponke, Hege, Mad Coin, Chill Guy… One trend I’m seeing more this cycle is characters brought to life, driving awareness and engagement and starting from TikTok. Why is this interesting? 1️⃣ Viral culture sells: TikTok trends turn casual viewers into potential communities. 2️⃣ Characters as assets: memes have become mascots for engagement. 3️⃣ Cross-channel potential: these characters can fuel a multi-channel approach from top-of-funnel animated stories to educational threads on X and community-building on Telegram.
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