The online release of "Alien: Romulus" took place, and despite the fact that the film greatly disappointed me, I watched the trailers-which I had deliberately avoided before watching-and shall note that this video is one of the best video promos of 2024.

Half of the chrome footage we hear the rumble sound of a blow, which, gathering momentum, by the middle turns out to be the sound of a cracking chest of one of the characters, out of which a chest buster tries to crawl out. Only in this very moment we see the company's logo.

But that's not all the cool ideas. Towards the end, when the classic trailer would finally raise the pathos and volume of the music, increase the dynamics and the number of sound effects-comes a complete rejection of the commercial "canon" and undermines the expected:.

The heroine's scream is drowned out by the hum of the ultrasound, which goes on almost to the very end of the video. It's a VERY ballsy call, and I can only applaud the marketing department that approved such a concept.

The marketing strategy for "Alien: Romulus" is truly groundbreaking. By defying conventional trailer norms and opting for bold sound design choices, the promo succeeds in creating a unique and unforgettable viewing experience. Kudos to the team for taking risks and pushing the boundaries of traditional advertising techniques in the film industry.